
Helping The Buyer
With so many tools and information sources available, the homebuyer is even more sophisticated and demanding than ever. In addition to wanting to know everything about your home, they want details about the neighborhood, community, culture, schools, shopping and recreation.
Such information is actually a powerful sales tool for you!
By making it easy for buyers to learn everything there is about your home and neighborhood, you can actually influence the sale. Working with Steve, who is intimately familiar with your neighborhood will help ensure that these details are well-marketed to potential buyers. You should also be sure to share any key information about your home or neighborhood with Steve so he can use it to more effectively and efficiently market � and sell � your home. You'll also want to make sure that your agent provides as much information about your home as possible � on the Web. Time-starved home buyers like to use the Web as a convenient way to hasten the home search process. Oftentimes, it's the homes that are marketed online, with the most information, photos and details, that sell the fastest and for top dollar.
Here's a sample of the kinds of information you may wish to make available to potential buyers:
Here's a list of information Steve should be prepared to make available online:
Steve can also provide a buyer market analysis, which provides community facts, information on average home prices, public and private school data, plus a summary of area conveniences like shopping centers, medical facilities, parks and museums.
While this will give you a great start, be sure to ask Steve what questions they hear during open houses, just to see if there's additional, helpful information you can provide.